Depending on the individual group of products and/or services, target markets, target customers, companies can choose between traditional and digital marketing and sales channels. Depending on the production capacity or quantity in stock (in case of sale) or purchasing power (in case of purchase) it is recommended to use a mix of channels.
Among Services Offered
- reviewing the existing use of traditional and online channels and making suggestions for improvements;
- designing and developing a marketing and sales channel mix, taking into account the diversity of channels, a particular purpose, product or service group, a target market and/or target group;
- helping to design the most appropriate business model for individual channel;
It would be very important for publishing sector to start including new technologies in its development strategies and adapt new business models to these technologies and trends.
What is strategically important for businesses and for what needs are new technological solutions developed?
Technological solutions can greatly contribute to competitiveness, but it is also necessary to develop or transform business models and other areas.
With the online media influence growth on marketing and sales, the number of digital sales channels and the diversity of sales models are increasing. Moreover, traditional sales channels are also changing and adapting their
Preparing application documents, especially for centralised European programmes or even for private investors, is challenging and the competition is extremely high. And therefore, it is highly recommended to appoint an interdisciplinary working group to
Collaborative business models represent a big strategic challenge for any business. In recent years, internal and relatively independent business functions have become intertwined with the outside world deleting the boundaries between the internal and
There are many formal and informal types of business partnerships and collaborative business models, and their management is becoming very complex for companies. However, many companies are still not aware of the importance of
The networking/partnering/clustering approach is of extreme importance for competitiveness, however only with a duly selected form or type of networking/partnering/clustering in relation to a specific problem or vision of a company, and at the
The English market is recognizable as one of the world markets (even as the world market No. 1) for food products. Both, English and Irish markets are very demanding, both due to the large
The appropriate form or perhaps more forms of collaborative and networking/partnering/clustering approaches at the same time, as well as management adapted to this has a truly important influence on the development or even competitiveness
Advanced levels of partnership and collaboration require consideration as regards the potential of collective intelligence. One of the predispositions for building collective intelligence is a systematically prepared multilevel partnership and collaboration strategy. Collective intelligence