Diverse Channels

There is a large number of marketing & sales channels as well as related tools available. And channels diversification is very important for stable growth.

Depending on the individual group of products and/or services, target markets, target customers, companies can choose between traditional and digital marketing and sales channels. Depending on the production capacity or quantity in stock (in case of sale) or purchasing power (in case of purchase) it is recommended to use a mix of channels.

Among Services Offered

  • reviewing the existing use of traditional and online channels and making suggestions for improvements;
  • designing and developing a marketing and sales channel mix, taking into account the diversity of channels, a particular purpose, product or service group, a target market and/or target group;
  • helping to design the most appropriate business model for individual channel;
MARKETING & SALES

Latest Articles

18 Jul 2022

With modern technologies and innovative business models to diverse sales channels

With the online media influence growth on marketing and sales, the number of digital sales channels and the diversity of sales models are increasing. Moreover, traditional sales channels are also changing and adapting their

3 Sep 2021

Who should participate and what knowledge do we need in the process of preparation of

Preparing application documents, especially for centralised European programmes or even for private investors, is challenging and the competition is extremely high. And therefore, it is highly recommended to appoint an interdisciplinary working group to

13 Aug 2020

Smallness is not an obstacle

We have many cases where even smaller companies – despite their small size and initial inexperience – have achieved remarkable success in foreign markets. Individual companies have many different options on how to overcome

19 Sep 2019

Business ecosystems in response to the interplay of business relationships and processes

Collaborative business models represent a big strategic challenge for any business. In recent years, internal and relatively independent business functions have become intertwined with the outside world deleting the boundaries between the internal and

18 Jun 2019

What are possible ways of selling on Amazon?

Amazon records high growth each year in terms of the number of sellers and buyers as well as in terms of a turnover generated from sales. Also companies that have observed amazon only with

27 Oct 2017

Collaborative Business Relationship Management and ISO 44001

There are many formal and informal types of business partnerships and collaborative business models, and their management is becoming very complex for companies. However, many companies are still not aware of the importance of

25 Oct 2017

Development Challenges in Networking/Partnering/Clustering Management

The networking/partnering/clustering approach is of extreme importance for competitiveness, however only with a duly selected form or type of networking/partnering/clustering in relation to a specific problem or vision of a company, and at the

3 Jan 2017

Export of food and beverages to the English and Irish markets

The English market is recognizable as one of the world markets (even as the world market No. 1) for food products. Both, English and Irish markets are very demanding, both due to the large

16 Oct 2016

A great variety of collaborative and partnership models

The appropriate form or perhaps more forms of collaborative and networking/partnering/clustering approaches at the same time, as well as management adapted to this has a truly important influence on the development or even competitiveness

29 Jun 2016

Systematic Partnership with Collaboration Strategies and Building Collective Intelligence

Advanced levels of partnership and collaboration require consideration as regards the potential of collective intelligence. One of the predispositions for building collective intelligence is a systematically prepared multilevel partnership and collaboration strategy. Collective intelligence