More About Me

I am an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. I have gained my experience and knowledge from the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master’s (international management) degree, by managing the Euro Info Centre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within last years in the role of the Owner, Director and/or Procurator of company WOTRA also by implementing a big number of consulting projects, onsite and online training programmes and workshops in Slovenia and other countries in the world. For the past 19 years, I have regularly evaluated EU R&D and other project proposals (e.g. within the EU Horizon, Eureka, Eurostars, Erasmus+, URBACT, EuropeAid programmes, Cyprus & Danish Innovation Funds, and other funds) mainly in the fields of ICT (solutions in various phases of development), and occasionally in the field of  industrial clusters development, SME development, tourism ecosystems as well as in urban and rural economic development.

In addition, I was in-depth training in:

  • global value chains (International Trade Centre);
  • blockchain for trade (International Trade Centre);
  • digital marketing and online sales channels, B2C & B2B marketplaces (Amazing, International Trade Centre);
  • collaborative relationships and partnership management (Rhythm of Business, OECD, VOKA – Flemish Chambers of Commerce);
  • open and systematic innovation (CREAX, ECSB);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations – systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

I have also encountered new technological trends, such as blockchain (e.g. in the global value chains) as well as NFT and metaverse business potentials. Related to these topics, I am, among others, a member of the NFT Talents group of the Frankfurt School of Finance & Management and its Blockchain Centre.

My top 5 expertise areas:

  • diverse marketing and sales channels and foreign markets entry;
  • ICT (blockchain in international trade, eCommerce, including online shops, B2C, B2B and NFT marketplaces, eLearning, eHealth, eTourism, SaaS solutions, software applications reviews and improvement suggestions, platform and ecosystem concepts, etc.);
  • business and partnership strategies, collaborative cross-sectoral business models, business ecosystems development;
  • funding search;
  • holistic business insights and advice.

My great advantage lies in knowing and understanding different domains expertise and sectors, different levels of business in the broader international context, digital solutions and diverse traditional and digital marketing and sales channels. Therefore, all the advantages come into force in areas where a strategic perspective, multidisciplinary skills, collaborative and partnership business models, digital and traditional methods, channels and tools are intertwined.

You can contact me via the Enquiry Form, phone no. +386 40 790 000 or via e-mail: ir / @ / wotra.com.


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Master Degree
Master of Science in the field of MBA majoring in international management


University Degree
Organisational sciences majoring in information systems


College Diploma
Organisational sciences majoring in information systems




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